Markup Calculator
Calculate markup
Calculate the selling price from the cost and the markup you want to apply, plus the resulting profit margin. Useful for shops and professionals setting prices.
Calculate your selling price
Result
Selling price
€48.00
- Profit per unit
- €18.00
- Margin on price
- 37.5%
Formula version: 1.0.0
How to use the markup calculator
- Enter the product's cost.
- Enter the markup percentage.
- Review the selling price, profit and margin on price.
Markup formula
Price = cost × (1 + markup) · Margin = profit / price × 100
A 100% markup doubles the cost, but the margin on price is 50%.
Markup example
With a €30 cost and a 60% markup, the selling price is €48: you make €18 per unit, a 37.5% margin.
Illustrative example with the data shown; not a guaranteed outcome.
Assumptions and limitations
- Price excluding tax: add VAT separately if it applies.
- Overheads are not included.
Frequently asked questions
What markup gives a 50% margin?
A 100% markup: the price is twice the cost.
Should I include VAT?
Work out the price before VAT and add it afterwards with the VAT calculator.
Related calculators
See basic finance calculatorsIndicative result for information only; not financial or tax advice. Read the legal notice · How we calculate results
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